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The problem
A recall notice lands. Now find every order it ever touched.
The lot number lives in your supplier feed. The orders live in your store. The customers live in your CRM. So someone spends two full days cross referencing spreadsheets while the clock runs.
Supplier feed
Recall lot A 2231
1 spreadsheet
✕
Your store
4,120 orders
no lot column
✕
Your CRM
8,900 customers
emails only
2 DAYS of manual tracing, and still no certainty