esipick.ai
Product Playbook · No.07
Most founders skip validation and pay for it at launch. Here is the path we run for every build we ship.
Talk to 20 real buyers before you write a line of code. Proof beats opinion every time.
One sentence: who it is for and the pain it kills. If it takes two sentences, keep cutting.
Ship the smallest version that keeps the promise. Everything else is a distraction for later.
Put it in front of the 20 who already said yes. You want momentum, not fireworks.